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TAM, SAM, SOM Analysis for Tourism by Shreyas Bandodkar is a document available to read on EtoBox.

The document outlines market potential with a Total Addressable Market (TAM) of ₹3,000 crore from 8 million tourists, a Serviceable Available Market (SAM) of ₹600 crore from 1.6 to 2 million tourists, and a Serviceable Obtainable Market (SOM) of ₹60 crore from 200,000 tourists. It mentions a total of 35,000 taxi drivers, with a targeted rollout of 1,000 drivers initially and an expansion to 100-200 drivers in later phases. The average spending per tourist is noted as ₹10,000, ₹7,500, and ₹6,000 for TAM, SAM

Author

Shreyas Bandodkar

Language

EN