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What is Zara about?

The article discusses a decision support system developed for Zara to optimize initial shipment decisions for new products, addressing the trade-off between large initial shipments and maintaining stock flexibility. A field experiment showed a 2% increase in total average season sales and a 4% reduction in unsold units. The system integrates forecasting and optimization to improve inventory management in Zara

Author

caio furtado

Language

EN