Can I read Social Media as a Promotion Hybrid on EtoBox?

Social Media as a Promotion Hybrid by Raja Shahroz Ishaq is a document available to read on EtoBox.

What is Social Media as a Promotion Hybrid about?

This document discusses social media as a new hybrid element of the promotion mix. It argues that social media enables companies to communicate with customers, but also allows customers to communicate directly with each other outside of companies

Author

Raja Shahroz Ishaq

Language

EN