Can I read MODULE 01 - Marketing in A Changing World on EtoBox?

MODULE 01 - Marketing in A Changing World by Arif Ihsan is a document available to read on EtoBox.

What is MODULE 01 - Marketing in A Changing World about?

The document is an introduction to marketing, outlining key concepts such as the definition of marketing, consumer needs, and various marketing management philosophies. It discusses the changing marketing landscape influenced by digital technology, economic shifts, globalization, and the rise of sustainable marketing practices. The goal is to equip students with an understanding of how to create value for customers and build strong relationships to achieve organizational goals.

Author

Arif Ihsan

Language

EN