About this document
Social Marketing: Definition and Impact by DrHarman Preet Singh is a document available to read on EtoBox.
Social marketing originated from an 1969 article by Kotler and Levy that broadened the concept of marketing beyond product sales. They proposed that marketing principles could be applied to organizations, people, and ideas. Kotler and Zaltman later formally introduced the term "social marketing" in 1971, defining it as using marketing techniques like the marketing mix to influence the acceptability of social ideas. A 2009 definition updated that social marketing is a process that applies marketing principle
- Author
- DrHarman Preet Singh
- Language
- EN