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International Marketing Strategies for McDonald by Arti Maurya is a document available to read on EtoBox.

What is International Marketing Strategies for McDonald about?

This document provides a literature review on international marketing. It summarizes 9 sources that discuss various topics related to international marketing such as: how marketing capabilities influence international performance and entry mode selection; the impact of the internet and e-marketing on international marketing strategies; the influence of factors like experience and autonomy on project creativity; the need for more policy-oriented research; marketing by international schools; the past performa

Author

Arti Maurya

Language

EN