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What is Consumer Attitude Towards Amway Products about?

This document summarizes a research study on consumer attitudes towards Amway products in Virudhunagar Town, India. The study aims to analyze the history and growth of Amway, examine consumer attitudes, and offer suggestions. It describes Amway as a multilevel marketing company founded in 1959 operating in over 80 countries. The study utilizes a questionnaire to collect primary data from 120 consumers on products like toothpaste, protein powder, hair oil and toilet soap. It also reviews previous literature

Author

Mohd Hareez

Language

EN