About this document
East Africa Lion Brands Distribution Strategies by Tsion Gtatios is a document available to read on EtoBox.
The document summarizes a study assessing the distribution strategies of East Africa Lion brands manufacturing S.C. It finds that the company uses both direct and indirect distribution channels, with most products going through retailers before reaching consumers. While the company has strengths like its local management team and brand equity, weaknesses include losing communication control over messages as products pass through multiple channels. The document recommends increasing promotion, using social m
- Author
- Tsion Gtatios
- Language
- EN