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Introduction To Dissertation by th.hien77 is a document available to read on EtoBox.
The dissertation by Thai Thi Xuan Ha analyzes and contrasts multi-modal discourse features in English and Vietnamese advertisements, focusing on linguistic and non-linguistic elements to understand their impact on consumer perception. It employs various research methods, including descriptive and comparative-contrastive approaches, to evaluate 600 advertisements from the dairy, beverage, and fast-food industries. The findings highlight significant cultural differences and similarities in advertising strateg
- Author
- th.hien77
- Language
- EN