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What is Beauty Vloggers about?

This study explores the impact of beauty vloggers on makeup trends and consumer behavior on social media platforms like YouTube, Instagram, and TikTok. It employs a mixed-methods approach, including content analysis and surveys, to reveal that beauty vloggers significantly influence purchasing decisions and build trust with their audiences through engaging content strategies. The findings suggest that beauty vloggers play a crucial role in democratizing beauty trends and shaping modern consumer expectations

Author

wpdpfswvqp

Language

EN