Can I read Dabur Product Portfolio Restructuring on EtoBox?
Dabur Product Portfolio Restructuring by Harsha Vardhan Reddy is a document available to read on EtoBox.
What is Dabur Product Portfolio Restructuring about?
Dabur conducted a restructuring of its product portfolio to address issues with its image and market share. It shifted from an umbrella branding strategy to focus on five power brands - Dabur, Vatika, Anmol, Real, and Hajmola. This included repositioning products from strictly ayurvedic to herbal, launching new product lines and variants, and targeting different consumer segments including youth. The restructuring helped Dabur better utilize its brand equity and strengths in the herbal/healthcare space to i
- Author
- Harsha Vardhan Reddy
- Language
- EN