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What is Influence of Ads on Soft Drink Preference about?

This research proposal aims to examine the relationship between advertisements and consumer brand preference in the soft drink industry in Sri Lanka. A survey will be conducted to understand the impact of three key variables: communication, comprehension, and information provided in ads. The objectives are to identify how these factors influence consumer preference and examine the effect of communication methods. The significance is that it will provide guidance to companies on effective advertising and hel

Author

Nayomi Ekanayake

Language

EN