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Understanding Attitude: Components & Effects by NitinGupta is a document available to read on EtoBox.

What is Understanding Attitude: Components & Effects about?

The document defines attitude and its components. It discusses the ABC model of attitudes, which includes affective (emotional), behavioral, and cognitive components. It also explains cognitive dissonance as a conflicting state between attitudes, beliefs, or behaviors. Finally, it provides tips for effective persuasive communication, noting that the communicator, message, and audience each influence how a message is received.

Author

NitinGupta

Language

EN