About this document
Ultra-Processed Food Ads on Brazilian TV by Nutri trabalho is a document available to read on EtoBox.
This study analyzed the persuasive marketing strategies used in ultra-processed food advertisements on Brazilian television, revealing that 90.77% of food-related ads featured at least one ultra-processed food and 96% employed persuasive strategies. Five advertising patterns were identified, indicating a significant reliance on emotional appeals and promotional tactics, particularly targeting children. The findings highlight a lack of enforcement of existing regulations on food advertising in Brazil, contri
- Author
- Nutri trabalho
- Language
- EN