Can I read Understanding Customer Relationship Management on EtoBox?
Understanding Customer Relationship Management by Mha-e Barbadillo Calderon is a document available to read on EtoBox.
What is Understanding Customer Relationship Management about?
CRM is a business strategy that aims to understand customers to manage relationships. It integrates marketing, sales, service, and support using technology and processes. The goals are to create value for customers and the company, gain competitive advantages, and increase customer service, efficiency, and revenue while lowering costs. CRM uses data from interactions to analyze customer behavior and predict future actions. Operational CRM automates processes while analytical CRM uncovers patterns to capital
- Author
- Mha-e Barbadillo Calderon
- Language
- EN