About this document
Harley Davidson Strategy and Market Analysis by Blanca Obrero Cuéllar is a document available to read on EtoBox.
Harley Davidson focuses on lifestyle branding rather than technological superiority. It aims to create passion for its motorcycles and sense of belonging to its brand community. However, its aging customer base and changing world require reinventing its customer approach. It also faces challenges from industry shifts toward sustainability. In contrast to competitors like Honda, Harley Davidson has not prioritized technological improvements or high performance, relying instead on customization. It also lacks
- Author
- Blanca Obrero Cuéllar
- Language
- EN