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Understanding Consumer Perception Factors by Sweta Kumari (BBA 1st sem) is a document available to read on EtoBox.
What is Understanding Consumer Perception Factors about?
The document discusses consumer perception in advertising, highlighting how various factors such as sensory inputs, attention, beliefs, and emotions shape consumer views of products and brands. It emphasizes the role of businesses in influencing these perceptions through product quality, branding, customer service, and ethical practices. Additionally, it explores advertising cognition, detailing tools and strategies for optimizing marketing messages while addressing the challenges posed by the complexity of
- Author
- Sweta Kumari (BBA 1st sem)
- Language
- EN