Can I read LinkedIn Higher Ed Ads: Click Analysis on EtoBox?

LinkedIn Higher Ed Ads: Click Analysis by Hashini is a document available to read on EtoBox.

What is LinkedIn Higher Ed Ads: Click Analysis about?

This thesis analyzes the marketing strategies of the most-clicked higher education ads on LinkedIn over a year, focusing on 520 ads from 2020-2021. The study finds that personalization is the most effective strategy, particularly when emphasizing career outcomes and upskilling, while brand differentiation and authenticity are less frequently used. The research aims to provide insights for higher education marketers to better engage a career-focused audience on LinkedIn.

Author

Hashini

Language

EN