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International Product Policy Strategies by RAVINDRA Pr. SHUKLA is a document available to read on EtoBox.

What is International Product Policy Strategies about?

The document discusses international product policy and branding decisions. It addresses the debate around standardizing versus adapting products for international markets. Some key factors that influence these decisions are differences in consumer behavior, purchasing power, regulations between countries. Industries like consumer goods may favor more adaptation, while others like industrial products could standardize more. The document also examines new product development and branding options at different

Author

RAVINDRA Pr. SHUKLA

Language

EN