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What is Unit 7-Values and Attitudes about?

The document discusses social values and attitudes, defining social values as the principles that guide behavior and decision-making within society. It categorizes social values into types such as instrumental, terminal, cultural, and personal values, and explains their significance in agricultural extension programs. Additionally, it explores attitudes, their formation, components, types, and their role in the adoption of innovations and effective communication in agricultural contexts.

Author

SHANABHOGA M B

Language

EN