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Consumer Behavior in Hair Care Products by Gamer Nitin is a document available to read on EtoBox.

What is Consumer Behavior in Hair Care Products about?

This project report presents a comparative study of consumer buying behavior regarding hair care products from Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G). The research aims to analyze factors influencing consumer choices, evaluate marketing strategies, and assess overall buying behavior, utilizing a sample size of 190 respondents. Findings indicate that Indian consumers exhibit price sensitivity and a lack of brand loyalty, with significant influences from media and peer recommendations on

Author

Gamer Nitin

Language

EN