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What is Measuring Individualism and Collectivism about?

The article reviews the measurement of individualism and collectivism (IND-COL) in cross-cultural research, focusing on two prominent scales developed by Singelis et al. (1995) and Triandis & Gelfand (1998). It discusses the psychometric strengths and limitations of these measures, emphasizing the need for measurement equivalence across cultures. The findings highlight the complexity of defining and measuring IND-COL, as well as the variability in results produced by different scales.

Author

Ford O'Joy

Language

EN