Opening book details…
About this book
Integrated Marketing Communications by Pickton, David, Broderick, Amanda, Picton, David is a book available to read on EtoBox.
- Author
- Pickton, David, Broderick, Amanda, Picton, David
- Publisher
- Financial Times : Prentice Hall ; Pearson Education
- Published
- 2001
- Language
- EN
- ISBN
- 9780273625131
- Subjects
- Business, Marketing, Economics
- Updated
- 2026-03-24
More by Pickton, David, Broderick, Amanda, Picton, David
Browse all works by Pickton, David, Broderick, Amanda, Picton, David
Similar books
- Integrated Marketing Communications : a Primer — Philip J. Kitchen and Patrick de Pelsmacker (2004)
- Integrated Advertising, Promotion, and Marketing Communications — Kenneth E. Clow, Donald E. Baack (2017)
- Integrated Marketing Communications + CD — Pickton, David, Broderick, Amanda (2004)
- Marketing Communications : A European Perspective — Pelsmacker, Patrick de; Geuens, Maggie; Bergh, Joeri van den (2013)
- Integrated Marketing Communications (Cim Student Series) — Tony Yeshin; Chartered Institute of Marketing (1999)
- Strategic Integrated Marketing Communications — Larry (Larry Percy Consulting Percy, USA); Larry Percy (2023)