About this document
Indian Credit Card Market Overview by Ashish Sharma is a document available to read on EtoBox.
The document summarizes the credit card industry in India and strategies of SBI and ICICI Bank. It discusses the growth of the Indian credit card market and segmentation strategies of the two banks. SBI segments customers based on income levels and card usage, and targets all segments with a variety of premium, classic, travel and shopping cards. ICICI Bank uses mass, segment and niche marketing, targeting customers based on demographics and psychographics. Both banks aim to attract customers and increase c
- Author
- Ashish Sharma
- Language
- EN