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What is Understanding Marketing Environment Factors about?

The document discusses marketing environment analysis which involves gathering and analyzing information about internal and external factors that influence marketing strategy. It is divided into: 1) Microenvironment - Factors close to the company like suppliers, marketing intermediaries, customers, and competitors that have direct impact. 2) Macroenvironment - Larger societal and economic forces outside the company

Author

Zarin Lasker

Language

EN