Can I read Nudge Marketing in Indian Car Sales on EtoBox?

Nudge Marketing in Indian Car Sales by MANISH GUPTA is a document available to read on EtoBox.

What is Nudge Marketing in Indian Car Sales about?

This document summarizes a study on the use of nudge marketing by Indian car companies. The study examines whether car features and promotions use nudges to influence customer decisions. It finds that nudge marketing is a simplified version of neuro marketing that does not require expensive brain scanning equipment. The study was based on a survey of 490 new car owners in 5 Indian cities. It aimed to identify nudges in car marketing and determine how they resolve customer confusion in the decision process.

Author

MANISH GUPTA

Language

EN