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What is Blockchain Adoption in Poultry Supply Chain about?

This study investigates the factors influencing blockchain adoption in the poultry supply chain in Iran by extending the UTAUT model to include subjective and objective knowledge, trust in technology, and information literacy. The findings indicate that effort expectancy and performance expectancy are the most significant predictors of behavioral intention to use blockchain, while objective knowledge also plays a role, and subjective knowledge does not. Additionally, trust in technology and information lite

Author

Yellow Face

Language

EN