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Marketing in the Digital World (ISSN) by Avinash Kapoor is a book available to read on EtoBox.

What is Marketing in the Digital World (ISSN) about?

<b>The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.</b><p>The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty.</p> <p>The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication

Author

Avinash Kapoor

Publisher

Business Expert Press

Published

2020

Language

EN

ISBN

9781948580052

Subjects

Marketing, Computer Science, Business