Can I read Neuromarketing: The Hope and Hype of Neuroimaging in Business on EtoBox?

Neuromarketing: The Hope and Hype of Neuroimaging in Business by Geovani Martin is a document available to read on EtoBox.

What is Neuromarketing: The Hope and Hype of Neuroimaging in Business about?

Marketers use a range of market research techniques, from focus groups to market tests. Neuroimaging technology could solve some of the problems that marketers face. However, there are high hopes that neuroimaging will streamline marketing processes.

Author

Geovani Martin

Language

EN