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Impact of Promotional Activities on Sales by Mubeen is a document available to read on EtoBox.

What is Impact of Promotional Activities on Sales about?

The document discusses promotional activities and marketing communications. It defines promotional activities as activities that help sell goods, including advertising, sales promotions, publicity, and personal selling. The four tools that make up the promotional activities mix are described. The purpose of advertising and personal selling are also summarized. Finally, the importance of studying promotional activities and customer satisfaction is discussed to help companies gain a competitive advantage.

Author

Mubeen

Language

EN