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Ethical Issues in Marketing Practices by Avijit Chakraborty is a document available to read on EtoBox.

What is Ethical Issues in Marketing Practices about?

This document discusses ethical debates in marketing practices such as marketing research, advertising, and product/brand management. It outlines criticisms of how these practices can invade privacy, stereotype groups, manipulate consumers, and promote unhealthy behaviors/products. The document also examines normative and positive approaches to defining the scope and role of marketing ethics through frameworks that evaluate stakeholder consequences and importance.

Author

Avijit Chakraborty

Language

EN