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What is Understanding Sales Indicators about?

This document defines and identifies several important sales indicators. Explains that indicators are measurable characteristics that allow data to be compared to determine how a parameter evolves. It defines sales indicators as a magnitude that expresses the performance of a sales process and allows deviations to be detected. Next, identify nine key sales indicators such as monthly sales volume, new customers, customer lifetime, and number of prospects and proposals. Finally, discuss the benefits of monito

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