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Can I read Destination Marketing : An Integrated Marketing Communication Approach on EtoBox?
Destination Marketing : An Integrated Marketing Communication Approach by Steven Pike, Pike, Steven is a business book available to read on EtoBox.
What is Destination Marketing : An Integrated Marketing Communication Approach about?
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.<br> <br> Destination Marketing: an integrated marketing communication app
Who reads Destination Marketing : An Integrated Marketing Communication Approach?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Steven Pike, Pike, Steven
- Publisher
- Elsevier Butterworth-Heinemann
- Published
- 2008
- Language
- EN
- ISBN
- 9781136002656
- Category
- business
- Subjects
- Marketing, Travel, Anthropology
- Updated
- 2026-03-24
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