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Key Elements of Promotional Mix by Dominic Bulaclac is a document available to read on EtoBox.
What is Key Elements of Promotional Mix about?
The promotional mix consists of advertising, sales promotion, personal selling, public relations, and direct marketing. Advertising communicates messages to target audiences through various media to generate sales. Sales promotion increases perceived value and is offered for a limited time using devices like contests and coupons. Personal selling involves one-on-one interactions where an item of value is exchanged for money. Public relations manages messaging between an organization and the public through o
- Author
- Dominic Bulaclac
- Language
- EN