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Design Personas: A Danish Perspective by Divya Chettiyar is a document available to read on EtoBox.

What is Design Personas: A Danish Perspective about?

The document analyzes 47 persona descriptions from 13 Danish companies and compares them to 11 templates from literature. It finds that Danish personas differ from recommendations by lacking marketing/business information and goals to differentiate personas. Persona knowledge comes from coworkers and seminars, not literature. This indicates communities of practice influence persona style more than literature.

Author

Divya Chettiyar

Language

EN