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What is Customer Portfolio Management Explained about?
Chapter 6 discusses Customer Portfolio Management (CPM), defining customer portfolios and segments, and emphasizing the importance of aligning company vision and risk appetite with CPM strategies. It outlines methods for customer segmentation and the significance of analyzing customer portfolios for optimizing risks and returns. The chapter also covers retail site selection, evaluating trade areas, and key factors in mall development, highlighting the importance of understanding the target audience and catc
- Author
- Aryan Kothari
- Language
- EN