About this document
Gender Impact on Banking Satisfaction in KSA by Gayatri Maudgalya is a document available to read on EtoBox.
This document summarizes a study on the differences in customer satisfaction between male customers using traditional banks and female customers using women-only banks in Saudi Arabia. The study administered surveys to 220 male customers and 279 female customers to measure their satisfaction across several dimensions. It found that overall satisfaction levels were significantly higher for female customers (5.16 out of 7) than male customers (4.75). Satisfaction levels for branch banking, ATM banking, and ph
- Author
- Gayatri Maudgalya
- Language
- EN