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Discover The Complete Collection of Resources by yvxanvevs162 is a document available to read on EtoBox.
What is Discover The Complete Collection of Resources about?
The document is a dissertation by Bettina Hüttenrauch focusing on data augmentation in database marketing, emphasizing the importance of using external data sources for targeted communication. It discusses the challenges and opportunities of data augmentation, advocating for its academic exploration and practical application in marketing strategies. The author aims to bridge the information gap between companies and their customers through effective data utilization.
- Author
- yvxanvevs162
- Language
- EN