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Analisis Sistem Pengendalian Manajemen Dalam Meningkatkan Daya Saing Pada Kedai Kopi Ledokan Di Binangun Blitar by Novita Anjarsari, (author);Risky Nurfadila, (author);Iswatul Saldina, (author) is a scholarly article available to read on EtoBox.

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AbstractThe purpose of this study was to determine how and how influential the use of management control systems (SPM) and marketing strategies applied to the Ledokan Binangun Blitar Coffee Shop to improve quality in order to survive in similar coffee shop business competition. Management control systems provide a way to control company performance. The basis for creating balance and conformity to achieve effectiveness and efficiency in order to achieve maximum corporate profits. In business management, we address not only internal issues but also external issues such as the surrounding competitive power. High competitiveness allows companies to maintain business continuity. By using and using qualitative data in the form of some basic analysis from field interviews. As a result, it was found that the Redocan Coffee Shop business management system had a positive effect on competitiveness. Because the business management process is related to management activities to form a good coffee shop, marketing management can do the work and develop strategies to improve competitiveness effectively and efficiently, you can also thrive. AbstrakTujuan dari penelitian ini adalah untuk mengetahui

Author

Novita Anjarsari, (author);Risky Nurfadila, (author);Iswatul Saldina, (author)

Publisher

Universitas Tulungagung

Published

2021

Language

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