Can I read Services Marketing Overview on EtoBox?

Services Marketing Overview by Rohan Kanojia is a document available to read on EtoBox.

What is Services Marketing Overview about?

The document outlines the principles and characteristics of services marketing, detailing the evolution and classification of services in the economy. It emphasizes the unique challenges faced in marketing services compared to goods, including the intangible nature of services, customer participation, and the importance of relationships and value. Additionally, it discusses the service marketing mix, highlighting the roles of product, price, place, promotion, people, physical evidence, and process in delive

Author

Rohan Kanojia

Language

EN