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About this Business, Management and Accounting article
Overcoming the paradox of personalization: Building adoption, loyalty, and trust in digital markets by Rubini, David is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Rubini, David
- Publisher
- Wiley (Blackwell Publishing); Wiley (ISSN 1045-7194)
- Published
- 2010
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)