Can I read Effective Promotional Planning Strategies on EtoBox?

Effective Promotional Planning Strategies by Jenina Grande is a document available to read on EtoBox.

What is Effective Promotional Planning Strategies about?

The document discusses various promotional strategies and concepts. It begins by explaining how promotion involves communicating to create a favorable impression of products and services. The promotional mix of advertising, public relations, personal selling and sales promotion are used to reach target markets. It then covers promotional products, the AIDA model of gaining attention, interest, desire and action. Other sections explain the promotional planning process, types of promotion like advertising and

Author

Jenina Grande

Language

EN