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What is Optimizing SSRs for Catalog Sales Growth about?

Cintas aims to optimize the resource potential of its Sales Service Representatives (SSRs) to improve catalog sales in the restaurant industry. It conducts an external and internal analysis finding opportunities in technology and threats from automation. Its strategic plan is to reform SSRs by requiring regular client meetings and catalog presentations through new customer service focused training over 3 years. This aims to increase sales, retention and satisfaction while reducing costs through refocused tr

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