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What is Bentley about?

Bentley segments the international luxury car market using four factors: geographic, psychographic, demographic, and behavioral segmentation. Geographically, Bentley targets traditional markets like the US, UK, and Europe as well as emerging BRIC countries. Demographically, it targets both older, wealthy consumers in traditional markets and younger consumers in emerging markets. Behaviorally, Bentley recognizes differences between loyal luxury buyers and status-seeking new buyers. By targeting new growth ma

Author

lorenzo

Language

EN