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What is Coca-Cola Marketing Strategy Overview about?

Coca-Cola has been operating for over a century and is the largest manufacturer and distributor of non-alcoholic beverages worldwide. Its goals include strengthening its brand with young consumers, investing $4 billion over 2 years to expand manufacturing in India, and achieving 20% revenue growth. Its marketing strategies include product differentiation, innovation, advertising, personal selling, and an intensive indirect distribution system to make its 300+ brands widely available.

Author

gulzar

Language

EN