Can I read Copywriting: Successful Writing for Design, Advertising, and Marketing on EtoBox?

Copywriting: Successful Writing for Design, Advertising, and Marketing by Mark Shaw is a business book available to read on EtoBox.

What is Copywriting: Successful Writing for Design, Advertising, and Marketing about?

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.

Who reads Copywriting: Successful Writing for Design, Advertising, and Marketing?

Author

Mark Shaw

Publisher

Laurence King Publishing

Published

2009

Language

EN

ISBN

9781780670676

Category

business

Subjects

Language Learning, Business, Management

Rating

4.01 / 5 (141 ratings)

Updated

2026-03-14