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Location Analytics: Tools & Applications by wogap19243 is a document available to read on EtoBox.
What is Location Analytics: Tools & Applications about?
Location analytics involves mapping, visualizing, and mining location data. It has two main categories: business data-driven analytics and social media data-driven analytics. Location data comes from sources like addresses, latitude/longitude, GPS, and IP addresses. Business analytics is used for intelligence, enrichment, and collaboration while social media analytics is used for recommendations, segmentation, advertising, requests, and alerts.
- Author
- wogap19243
- Language
- EN