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What is Automotive Aftermarket Pricing Strategies about?

This paper presents a study on optimal pricing strategies for a specialty automotive aftermarket retailer, focusing on profit-improving store-level prices for failure-related hard parts. Utilizing two years of sales data from 800 stores, the authors developed demand models and tested new pricing strategies in a field experiment, projecting an annual profit increase of over $610,000. The research highlights key differences between automotive and grocery retailing, contributing to the understanding of pricing

Author

Yashpal Msd

Language

EN