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What is Digital Media in Umrah Package Marketing about?

The research article examines how PT Tisaga Multazam Utama Tour in Bengkulu utilizes digital media to promote Umrah packages, highlighting the effectiveness of platforms like Facebook, Instagram, WhatsApp, and TikTok. A SWOT analysis reveals that the company has more strengths and opportunities than weaknesses and threats, indicating a favorable position in the market. The study concludes that digital marketing strategies significantly enhance consumer awareness and engagement regarding Umrah travel offerin

Author

kim yuna

Language

EN