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P&G by Cuong Bui Phu is a document available to read on EtoBox.

What is P&G about?

1) P&G initially exported its US-developed brands and marketing policies to Japan with minimal adaptation, leading to failures in diapers and laundry detergent in the 1970s-1980s as products did not suit Japanese tastes. 2) In the 1990s, P&G developed its dish soap Joy by conducting local market research in Japan, creating a grease-removing formula and compact packaging tailored to Japanese consumers and retailers. 3) P&G

Author

Cuong Bui Phu

Language

EN